The secret of Sichuan cuisine comes from this drop of oil.

There is a popular saying in the food industry: "World food looks at China, while China food looks at Sichuan". With its unique spicy and spicy flavor, Sichuan cuisine quickly conquered people’s taste buds and attracted people from all over the world to gather in Sichuan. It is well known that Sichuan cuisine is delicious, but few people know why it is delicious.

With this doubt, we walked around Chengdu, and most of the answers focused on one point: "Vegetable oil!"

Vegetable oil, or rapeseed oil, is an edible oil extracted from rapeseed. The history of Sichuan people eating vegetable oil can be traced back to more than a thousand years ago. For them, vegetable oil is not only a condiment, but also a heritage, a memory, a flavor, and an inseparable feeling.

Small squeeze characteristic "a drop of oil"

"I have talked to many masters of Sichuan cuisine. Their point of view is: In fact, the influence of vegetable oil on the whole dish and the Sichuan cuisine system is even higher than that of Pixian watercress. In the production process, we adopt a unique small-pressed Luzhou-flavor process to make Sichuan-style vegetable oil distinctive and differentiated, ensuring that it has competitiveness that other products do not have. " Jiang Minjie, general manager of Chengdu Xinxing Cereals and Oils Co., Ltd., talked about vegetable oil.

"The biggest feature of small pressed Luzhou-flavor is that the rapeseed is fried first. In the frying process, the generate of flavor substances is fully stimulated, so that the squeezed oil can smell the fragrance in far away places. The vegetable oil produced based on this technology is different from the quality of vegetable oil produced by our industrial mass production. " Jiang Minjie said.

The filled rapeseed oil is neatly discharged on the workshop production line.

In order to protect and inherit the distinctive regional and quality characteristics of Sichuan rapeseed oil, and cultivate and strengthen Sichuan vegetable oil industry, Sichuan launched the "Tianfu Vegetable Oil" campaign in 2018, and successively established the "Tianfu Vegetable Oil" industrial innovation alliance, formulated the award and subsidy policy, introduced the public brand management method of "Tianfu Vegetable Oil", and built five systems of "joint meeting, award and subsidy policy, brand management, product standards and statistical system". In 2019, Sichuan successfully registered the "Tianfu Vegetable Oil" provincial-level regional public brand. At present, 29 products of 15 enterprises have been authorized to use the "Tianfu Vegetable Oil" brand.

A drop of oil of modern innovation

"Our red flag grease was first run by local villagers in Luojia, an ancient town in Chengxiang, qingbaijiang district, and then we introduced large-scale production, carried out technological innovation, gradually moved from artificial to intelligent, and finally formed today’s industrial scale. Today, we have also become the first batch of enterprises authorized to use the’ Tianfu Vegetable Oil’ brand. " Zhao Youzhi, deputy director of Chengdu Hongqi Grease Co., Ltd. introduced.

At present, Hongqi Grease is cooperating with major universities in Sichuan to speed up the development of automatic control systems, strictly control the quality and quality of products, and conduct real-time control, real-time collection and real-time analysis of the production process to ensure quality and safety. In the next step, Hongqi Grease will strive to create "green rapeseed oil", and strive to have high-quality and good grain and oil in China in the places where rapeseed oil is fragrant all over the country.

"Emerging grain and oil brings together participants from all aspects of the upper, middle and lower reaches, from rapeseed planting to storage to processing, and participates in the formulation of a series of group standards for Tianfu vegetable oil. As the president unit of Oil Branch of Sichuan Grain Industry Association, we joined the’ Tianfu Vegetable Oil’ Innovation Alliance at the beginning of its establishment and served as the executive director unit. From the screening of raw rapeseed to the packaging of refined oil, every step is a special production line, which is specially inspected and measured to ensure that the traceability system of the whole chain is independent and complete, so that consumers can eat safe oil. " Referring to the future development plan of emerging grain and oil, Jiang Minjie is confident. "The vision of our corporate vision, including the members of the Tianfu Vegetable Oil Alliance, is to help Tianfu Vegetable Oil become the first brand of high-end rapeseed oil in China!"

Laboratory staff are checking the quality of oil products.

"We Tianfu Good Grain and Oil have undertaken the whole process of Tianfu Vegetable Oil from product packaging design to channel development. Through our efforts in recent years, we have gradually realized the sales and marketing layout of the whole network and all channels. At the same time, according to the changes in the entire consumption channel and consumption trend, we have also accelerated the layout of interest e-commerce channels, and at present we have basically completed the development of several major interest e-commerce direct online stores. " Wang Zhenyu, general manager of Sichuan Tianfu Hao Cereals and Oils Co., Ltd. said that the packaging design gathered many representative elements of Sichuan Province, such as oil drops, peppers and panda images, which improved the brand recognition and highlighted the characteristics of Sichuan vegetable oil as the soul of Sichuan cuisine.

In this regard, the relevant person in charge of Sichuan Grain and Material Reserve Bureau said that in the next step, "Tianfu Vegetable Oil" will focus on the action goals of making excellent brands, strengthening bases, expanding industries, and making good integration, and implement regional public brand cultivation projects, raw material base quality improvement projects, grease and oil production capacity optimization projects, demonstration projects for the integration and development of the whole industry chain, and industrial upgrading and technological innovation-driven projects. At the same time, we will cooperate with universities and scientific research institutions to promote brand development with scientific research results, and strive to make "Tianfu Vegetable Oil" the first regional public brand of rapeseed oil in China.