Fearless of Miracle! Xiaopian bravely broke into the Spring Festival file, which is the atmosphere group or the strength group.

Special feature of 1905 film network As the first of the three golden files, the Spring Festival file is more blocked every year.

　

With the airborne Spring Festival directed, 14 domestic films have been assembled on the first day of 2022, covering comedy, plot, war and other different film types. In the Spring Festival of 2022, the audience in China mainland will have a good time again.

Among them, there are as many as five animated films, and the one with the highest market recognition is none other than. This is also the series of works, the eighth landing in the Spring Festival file. In the live-action movie, it is the second feature film after that. The road film starring is the fourth big-screen work. , two comedies blessed by Mahua FunAge members, in line with the schedule atmosphere.

It is worth mentioning that among these 14 films, there are many small-scale films, such as "Play as Life". This phenomenon of small pieces breaking into the golden file is not uncommon in the past, but the ending is different. Are they the atmosphere group of the big schedule or the strength group? Time will give the answer.

Small-scale films are also released on the first day of the New Year.

Schedule bonus: the highest ideal for a small piece to break into the golden file

"Sniper" aims at the 2022 Spring Festival.This is the first time that director Zhang Yimou’s works have landed in the Spring Festival. Whether the film can create a career box office high remains to be tested by the market. Prior to this, 13 domestic films have been announced to enter the Spring Festival of the Year of the Tiger. How many films can appear on time after the rhetoric is still a question mark.

　

It is worth mentioning that from the creative team to the investment scale, many films are "unknown". These small pieces bravely broke into the golden file and became a unique landscape in the mainland film market.

　

Among them, many small movies are animated movies with dinosaurs as the main characters. It tells the story of Abu, a carnivorous dinosaur, who was born in the nest of herbivorous dinosaurs by mistake, and a series of ironic events happened. It tells the story of a Tyrannosaurus Rex’s growing journey.

In the live-action movie, "Play Like Life" tells the story that the heroine’s ugly life hits a wall everywhere, and with the help of her friends, she gets rid of appearance discrimination, and when her career and love are fruitful, troubles follow. In addition to the protagonist, who is well-known to the audience because of his participation and other films, other members of the creative team are all "passers-by" to the big screen audience.

　

The time of setting the file is not the earliest, but earlier, which has become another remarkable feature of these short-listed Spring Festival files. Among them, "Play Like Life" and "Jurassic Paradise" are scheduled for September 14th, July 19th and January 29th, 2021 respectively.

　

Announced to enter the Spring Festival file early, and brushed a wave of presence and attention for such films in advance. A share of the schedule bonus is undoubtedly the highest ideal for a small film to break through the big schedule.

"Cherry Maruko: Fantasy Notes" was announced in early January, 2021 as the first day of 2022.

　

As we all know, watching movies during the Spring Festival has become a New Year custom. In the past, in addition to the "Bears" series, animated films that can meet the needs of parent-child files are hard to find. Under the fatigue of "bear", this kind of movie-watching group needs to see more fresh themes.

　

In the Spring Festival of 2019 and 2021, animated films earned 125 million yuan and 456 million yuan respectively, which proves that there is still some box office space in the animated film market in the Spring Festival. The Spring Festival file has become a new depression in the value of animated films besides the summer file.

This is also one of the important reasons why there are many animated films with different volumes in the current 2022 Spring Festival file list. Due to the limited production cost, it is easier to achieve the revenue balance fulcrum of such small pieces, and the greater the possibility of profit. The same is true for small-scale production of live-action movies for the Spring Festival. In addition to eating meat, large-scale movies want to drink a few mouthfuls of soup.

　

Even if the file is temporarily withdrawn, it is a free publicity strategy to announce the entry into the Spring Festival file in a high-profile manner. Because the production and release cost of the fixed file materials is low, and the file withdrawal is "free".

　

All the hustle and bustle in the world are for profit, and all the hustle and bustle in the world are for profit. Behind the golden period of small-scale file booking is the box office ambition of small and broad, even if the file is withdrawn, the advantages outweigh the disadvantages. Therefore, it seems unexpected for a small piece to make a big schedule, but it is actually reasonable.

Content and emotion: a sharp weapon for small pieces to attack the golden file

The ideal is full and the reality is skinny.Small pieces bravely break into the top three golden files, especially the Spring Festival file and the National Day file, which are concentrated in holidays, and most of them may end up being withdrawn. The starting price of the budget for these two periods is higher, especially for the Spring Festival. The industry rumor that "don’t enter the Spring Festival file without 100 million publicity fees" is by no means groundless.

　

For small movies, there is not enough publicity expenses, which means that there is a greater possibility of zero-row films. At this point, the withdrawal of the file is also a trend.

　

In the Spring Festival of 2019, there were at most 13 films scheduled here. When it was officially released, only eight films met the audience on time. ,,, and other small films, choose to silently withdraw the file.

　

They have all booked the Spring Festival file and withdrawn it.

　

Small films released on time, the box office is often not ideal, becoming a large box office background board. In the Spring Festival of 2021, in addition to seven films on the first day of the New Year, there are four small films to meet the audience later. Among them, the highest box office is the youth comedy, and the other three cumulative box offices are all over 1 million yuan, with a minimum of 59,000 yuan.

Although the national day file was released in 2021, despite its excellent reputation, the box office was not directly proportional to this. With the support of high publicity fees, two blockbusters in the same period have the advantage of arranging films, which makes the audience not have much chance to see this film. On the other hand, the romantic films originally scheduled here did not have a hard and hard schedule, and they were withdrawn to a New Year’s file that was more conducive to the box office performance of such works.

"Ten Years with One Product as Warm as a Word" was changed from National Day file to New Year file.

In addition to the three major head schedules, in terms of prime files such as May Day and Qingming Festival, small and high-quality movies still have the possibility of becoming a dark horse at the box office. In addition, small films that can resonate with mainstream audiences can also achieve box office miracles. In 2020, the Tanabata file "I am waiting for you at the end of time" and other films are moving people with emotion. Coupled with the tolerant schedule environment, the final box office performance of the film exceeded expectations.

　

In the Spring Festival of 2022, small films such as Jurassic Paradise are more like seasonings, while large films such as Miracle are the real main dishes. Whether the curse of "the box office leader may not be the ultimate box office champion" can be broken has attracted much attention. Whether "Miracle" can make Jackson Yee the first post-00 actor with a total box office of over 10 billion is very interesting.