Focus interview： the booth of the Expo will gather into a big stage

　　Cctv news(Focus Interview): Consumption is the key link to smooth the economic cycle. The 4th Consumer Expo was held in Hainan Province from April 13th to 18th. As the first major international exhibition in China this year, the theme of this year’s Consumer Expo is "Sharing Open Opportunities and Creating a Better Life". Positioning as a "global consumer boutique display and trading platform", it has advanced to the "4.0" version of the Consumer Expo. This year, it pioneered the island-wide exhibition mode, bringing together more than 4,000 consumer boutique brands in 71 countries and regions, and the scale, quality, effectiveness and influence have been significantly improved. So, what are the highlights and features of this year’s Consumer Expo?

　　With the gathering of businessmen and surging crowds, this year’s Consumer Expo is quite popular. The 4th China International Consumer Goods Expo is the first major international exhibition in China this year, with the theme of "sharing open opportunities and creating a better life together". So, what kind of unique charm does this Expo have to attract people from all over the world to gather in Hainan?

　　In the new product release activities of this year’s Consumer Expo, 28 well-known international and domestic publishers brought more than 100 new products of different styles and series to the stage, and a number of products with new technologies, new materials and new processes appeared one after another. New products are on display on the stage, and there are many new ideas on the booth.

　　Behind the constant iterative upgrading of exhibits at the Expo, consumers in China are pursuing a higher quality of life. As a mirror, the Expo reflects the vitality of China’s economy and the new trend of consumption. On April 16, the National Bureau of Statistics released data. In the first quarter of this year, the national economy continued to pick up and the GDP increased by 5.3% year-on-year. The contribution rate of consumption to economic growth reached 73.7%, which played an important supporting role in the economic recovery. The vitality of China’s economy and the great attraction of China’s market are also important reasons why many international and domestic enterprises are willing to show their new products at the Expo.

　　Jiang Ping, a researcher at university of international business and economics National Institute of Opening-up, said, (this) reflects the continuous improvement of China’s economy, which shows that with the continuous economic growth and the continuous improvement of people’s living standards in China, the market must be very attractive to them. Many enterprises can feel the new trend and new demand of the consumer market through participating in or watching exhibitions, and then meet the demand of consumers’ consumption innovation through their own product innovation.

　　As China’s first national-level exhibition with the theme of consumer goods, from food, clothing, housing and transportation to cutting-edge technology, the Expo is full of new ideas, and the world premiere, Asia-Pacific premiere and China premiere can be seen everywhere.

　　Huang Cui, deputy director of Hainan International Economic Development Bureau, said that we hope that more global brands will bring the brightest new products here to release, so that they can better connect with China’s consumer market. Of course, we also hope that China’s consumer products will let the world see some of our excellent consumer products through the new product release stage of the Expo, and go global through Hainan Free Trade Port and the Expo.

　　For the first time, this year’s Consumer Expo will be held in Hainan Island. In addition to the main venue of Hainan International Convention and Exhibition Center, three sub-venues, namely "sailing yacht", "duty-free shopping" and "international health", will be added in Haikou and Boao, reflecting new consumption scenes, new fields and new highlights.

　　A visit to the World Expo, where top goods compete on the same stage, will reveal that the brands made in China and China are becoming more and more attractive. The various handiwork of this booth attracted many visitors, and they brought many creative new exhibits to this Expo.

　　Wang Tao’s company has participated in three consecutive consumer fairs. He told reporters that consumer fairs can smooth the double cycle and are an important platform for enterprises to go global.

　　Wang Tao, an exhibitor of the Expo, said that our booth has been in an endless stream, and a large number of foreign friends have come to our booth. As the top exhibition in China, Consumer Expo certainly needs some sales, but this is not the core purpose. It is equivalent to our window of foreign cooperation. We hope that through the platform of Consumer Expo, we can make more excellent partners all over the world.

　　Like Wang Tao, many China exhibitors also want to make more partners through the Expo, so that enterprises can "go global". Therefore, "participating in groups" to help domestic enterprises develop is also a feature of the Expo.

　　Halls 6, 7, and 8 of the main venue of the Consumer Expo are the exhibition areas of Chinese-made trendy products, exhibiting local Chinese-made trendy products and "China Zhizao" brands, covering all aspects of food, clothing, housing, transportation, life and entertainment. It is the goal of local exhibition groups to expand the market and expand consumption.

　　In the Guangxi Pavilion, there are not only many special products, but also some city introductions, which is also a new idea for them this year.

　　Li Chunying, a staff member of the Department of Commerce of Guangxi Zhuang Autonomous Region, said that in previous years, we were all osmanthus tea, osmanthus wine and osmanthus art. This time, we wanted to increase the brand of the city, so we chose six pilot cities for regional consumption cultivation to link cities with goods. We matched Liuzhou with snail powder, and Guilin and Guilin’s famous Wenchuang matched. The exhibition may be a week or a period of time. Through the exhibition, consumers will be guided to come to our city for a longer time, feel consumption and spend all year round.

　　From local specialties to high-tech, from promoting products to promoting cities, the booths show the unique charm of rural revitalization in China and the strong momentum of innovation-driven development, and set sail from the Expo to a broader international stage.

　　Jiang Ping said that China has its own unique traditional culture and many things with China characteristics, which are very attractive to international consumers. Through the platform of Consumer Expo, China enterprises show the world the high quality, cultural transmission and high taste of their products by actively participating in the exhibition, so that the world can better understand the China culture behind China consumption.

　　It not only helps China enterprises to "go global", but also welcomes enterprises from all over the world to "walk in" with an open attitude. In the exhibition hall of the Expo, exhibitors and buyers looking for business opportunities are busy; On the booth, you can see the fiery scene of negotiating transactions everywhere.

　　Malaysia organized a national pavilion for the first time, with 20 companies and 60 brands participating. Zhang Chuangdi is the president of Malaysia International Business Promotion Association. Before coming to the Expo, he had participated in more than 60 sessions of Canton Fair, and he knew the significance of China market to Malaysian enterprises.

　　Zhang Chuangdi: "People now say that the world economic market is in China, and China’s further opening of the market will benefit the whole world. I believe that under the bright prospects, Malaysian enterprises will have more or further exchanges and interactions with China enterprises. "

　　In addition to Malaysia, this year’s Consumer Expo, Britain, Mongolia and other countries also participated in the exhibition for the first time. At the Expo site, there were not only new friends holding hands for the first time, but also many old friends. Through the Expo, foreign exhibitors have more China customers, from "first-time customers" to "repeat customers".

　　Let China market become a big market shared by the world, and provide new opportunities for the world with the new development of China. This Expo will bring together more than 4,000 consumer boutique brands from 71 countries and regions, and the scale will reach a record high. The Expo is like a miniature global village. Many foreign enterprises come to China and fall in love with China.

　　Jiang Ping said that the recovery of the whole world economy is relatively weak, and geopolitical conflicts are also constant. The Expo reflects the feelings of our big country very well. We have built a big platform for all countries to communicate, exchange and promote economic and trade cooperation, which reflects our responsibility to build a global community of destiny.

　　Openness is a distinctive symbol of contemporary China. More and more multinational enterprises are optimistic about China’s huge consumption market and strong consumption potential. From exhibitors to investors, they have cast a vote of confidence in China’s economy with practical actions.

　　Huang Cui introduced that from the first Consumer Expo, we felt that enterprises not only came to Hainan to participate in the exhibition, but also hoped to take advantage of this opportunity to learn about the Hainan Free Trade Port, and also to open a window here to let merchants around the world know that our open door will only grow wider and wider, so that they can come and look for some new cooperation opportunities and new growth points.

　　The Expo is a window to observe China’s economy. We can feel the surging power of China’s economic development by holding the Expo better and better. At the same time, the Expo will also show China’s sincerity in opening to the outside world at a high level, which is "beneficial to all countries in the world to share opportunities in the China market and to the recovery and growth of the world economy". Under the background of the increasing downward pressure of the world economy, China will set up a stage and sing the chorus of the world. The Expo will set sail from Hainan Free Trade Port with consumption as a bridge and open its sails, which will not only effectively stimulate consumption potential and expand domestic demand, but also further enhance the world’s confidence in China’s continuous expansion of high-level opening up.