The 5th Anniversary of Panasonic Quan Huafu： The Witness of Technological Innovation and Image Revolution

　　The outbreak of micro-cameras in Quan Huafu began in 2018. In this year, although Panasonic did not release full-frame cameras, Panasonic, Leica and Sigma announced the establishment of the L-bayonet alliance at the photokina exhibition in Germany. Let us see the hope that Panasonic will release a full-frame camera. That is, this year, we are full of expectations for Panasonic Quan Huafu micro camera. In 2019, since Panasonic LUMIX Quan Huafu micro-camera system officially appeared, the already lively micro-camera system in Quan Huafu instantly became more lively.

　　From 2019 to 2024, Panasonic LUMIX Quan Huafu micro-camera system, a landmark product line, has gone through five spring and autumn periods. In the past five years, Panasonic, with its profound technical accumulation and keen market insight, has continuously pushed the technological boundary of mirrorless cameras, Quan Huafu, and created a series of products that are deeply loved by photographers and cameramen. Next, we will review the glorious course of Panasonic LUMIX full-frame camera in the past five years.

　　Birth and start (2019)

　　2019 can be said to be the first year of Panasonic LUMIX Quan Huafu micro-camera, because this year marks the birth of Panasonic LUMIX Quan Huafu micro-camera system, and the first Quan Huafu models LUMIX S1 and LUMIX S1R were introduced. These two cameras not only inherited Panasonic’s video advantages in M4/3 system, but also showed extraordinary strength in high-pixel still images and excellent dynamic range, and quickly won the recognition of professional users in Quan Huafu market.

　　However, as initial products, LUMIX S1 and LUMIX S1R were still controversial about their size and weight. As a brand closely following the market trend, Panasonic always pays attention to the actual needs of market consumers and listens to users’ voices. Moreover, as a brand that keeps pace with photography, after releasing these two machines, it also released the Quan Huafu micro-camera LUMIX S1H, which focuses on photographing, and the first active heat dissipation design has become the object for other brands to learn from and imitate in the field of professional photographing.

　　Technical breakthrough and expansion (2020)

　　In the second year, Panasonic LUMIX S series cameras continued to exert their strength. Perhaps they heard the feedback from the market about Panasonic LUMIX S1 and LUMIX S1R, quickly adjusted the market strategy, and launched LUMIX S5, a lightweight and powerful full-frame camera.

　　LUMIX S5 has high-quality performance, evolved DFD focusing system, powerful video function, compact and portable body, high-resolution mode, etc. It can be said that it integrates many cutting-edge technologies, optimizes ergonomic design, and further strengthens video functions, especially the support for V-Log color science, which makes Panasonic continue to maintain a leading position in the field of film-level video shooting. On the whole, Panasonic S5 is a high-performance Quan Huafu mirrorless cameras designed for photographers and video creators. Although there are some cost and technical challenges, its overall performance and portability make it competitive in the market.

　　In the same year, Panasonic released a firmware update for LUMIX S series Quan Huafu mirrorless cameras (including S1H, S1R, S1 and S5), which improved the autofocus performance and other functions during V-Log video recording. With the release of new firmware, the usability and market competitiveness of four Quan Huafu micro-cameras have been further improved.

　　Innovation and evolution (2021-2022)

　　With the rapid changes in the market, Panasonic insists on innovation and constantly improves its Quan Huafu product line. During these two years, Panasonic not only upgraded its hardware level, such as improving autofocus performance and adding anti-shake function, but also unlocked new features through firmware update, which fully reflected Panasonic’s emphasis on user experience and product life cycle management. In addition, the release of various high-performance lenses ensures the integrity and competitiveness of Panasonic LUMIX Quan Huafu system.

　　In these two years, Panasonic plans to release the new firmware of LUMIX S1/S1R/S5 in 2021, which enhances the video recording performance, such as supporting the output of 5.9K, 4K and 4:3 3.5K distorted 12-bit RAW videos via HDMI. At the same time, it also released the version 2.0 upgrade firmware of LUMIX S series cameras, which comprehensively improved the focusing function, involving LUMIX S1, LUMIX S1R and LUMIX S1H.

　　In February 2022, Panasonic released the firmware version v2.4 for LUMIX S5, which was used to fix the important error that the camera could not be used normally due to Bluetooth connection. In June of the same year, Panasonic released the firmware upgrade of LUMIX S5M2 series Quan Huafu mirrorless cameras, with version numbers of S5M2 Ver2.0 and S5M2x Ver1.1 respectively, and added the external recording function of ProRes RAW and Blackmagic RAW (an additional SFU2 upgrade key is required).

　　Maturity and stability (2023)

　　By the fourth year, Panasonic LUMIX Quan Huafu system has achieved remarkable growth in market share and word of mouth. During this year, Panasonic deepened its cooperation with Leica and Sigma, jointly promoted the development of the L-mount alliance, and provided users with more high-quality lens choices. At the same time, in response to the needs of professional users, Panasonic released its flagship full-frame camera and accessories with higher professional characteristics, which consolidated its position in the field of professional imaging.

　　Also in this year, Panasonic released new machines: LUMIX S5M2 and LUMIX S5M2x, the most striking of which was the addition of a brand-new PDAF hybrid focusing system, which marked the first time that Panasonic introduced the phase detection autofocus technology into its Quan Huafu micro-camera, thus significantly improving the focusing performance. This breakthrough not only greatly improves the focusing speed and accuracy of the camera, but also makes LUMIX S5M2 and S5M2x more comfortable in capturing fast moving objects.

　　In the same year, Panasonic released the new firmware of S5M2 and S5M2x again, which mainly optimized the video shooting performance and camera running stability. Panasonic has continuously updated the firmware of LUMIX S5 camera and its subsequent models, aiming at continuously improving the performance, stability and video function of the camera. The actual firmware update may also include various other functional improvements, bug fixes and new features.

　　Fifth Anniversary and Future Outlook (2024)

　　On the occasion of the fifth anniversary, Panasonic LUMIX full-frame camera not only celebrates the past achievements, but also moves towards the future with a forward-looking attitude. With the help of cutting-edge technologies such as artificial intelligence, high-speed processing chips and augmented reality, Panasonic will continue to lead the technological trend in mirrorless cameras, Quan Huafu, and strive to create more intelligent and efficient image solutions that meet the needs of creators. Conclusion: Looking back over the past five years, Panasonic LUMIX full-frame camera series has grown from fledgling to unique, and established a solid brand image in the global photography market with its excellent quality, innovative technology and continuous innovation ability. In the years to come, Panasonic will continue to write a wonderful chapter of LUMIX full-frame camera with its original intention, bringing a more amazing world of light and shadow to photographers and professionals around the world.