[New Era Network Audio-visual] Li Ming： Cohesion to Promote the Development of Internet TV Industry

Li Ming, CEO of Future TV.

　　Cctv news(Reporter He Chuan Yuan Yuxi) On December 1st, the theme forum of the 5th China Internet Audio-visual Conference — — Internet TV Industry Summit Forum "New TV Value" was held in Chengdu.

　　Li Ming, CEO of Future TV, started poetically with the campus folk song "On the Ideal Classroom Composition", talking about industrial development, opportunities and challenges, vision expectations and the responsibilities and responsibilities of licensees.

　　"The value of video has been re-recognized, the strategic weight of network development is also increasing, and the golden age of Internet TV is beginning. The forum held by TV in the future is a sub-forum with the largest number of participants in this audio-visual conference, which also reflects the development law of the industry, where is the outlet, and where are the talents, resources, capital and developers. "

　　At the beginning, Li Ming made such a judgment.

　　"Because, Internet TV has the unique advantage of deep operation, which makes Internet TV get faster development. The development of cable TV, IPTV and Internet TV is a process of constantly empowering the audio-visual industry, and the three major industries are also constantly providing better services to users in their development. Under this general trend, Internet TV has found its own unique value through constant exploration — — The simple structure of OTT enables the operation to be deepened continuously, and the ecological ability of Internet allows this public platform to introduce as many partners and developers as possible, and can find space for different subjects in the country and local areas, plus the richness of Internet TV content, freedom of choice, and good interactivity and operational extension, all of which make this industry a platform for everyone to dance. " Li Ming further explained.

　　According to the comprehensive statistics of China Network Audiovisual Program Service Association, by the end of September 2017, the cumulative coverage of Internet TV terminals reached 255 million, and 156 million terminals were activated, with an activation rate of 61.2%; Among them, the all-in-one machine covers 181 million terminals and activates 115 million terminals, with an activation rate of 63.5%; OTT STB covers 74 million terminals and activates 41 million terminals, with an activation rate of 54.4%.

　　In this regard, Li Ming said that the Internet TV market is very large, the OTT advertising market will reach 10 billion yuan in 2019, and the user’s audio-visual payment will reach 18.79 billion yuan. In the future, Internet TV application scenarios will become increasingly rich, covering all aspects from audio-visual to entertainment, socialization, communication, security, games, education and shopping. Internet TV is becoming a new platform and an important entrance for audio-visual life services.

　　Industrial development puts forward higher social responsibility requirements for participants. Realizing the healthy, standardized and orderly development of the Internet TV industry has become the consensus of all parties in the industry. Li Ming emphasized: "This is not only our ideal, but also the composition we must write well. Future TV is the leader in the domestic Internet TV industry, taking the lead in establishing cooperative relations with nearly 300 terminal brands such as Konka, Hisense, TCL, Changhong, Skyworth, Samsung, Xiaomi and Huawei, and providing video services to 66 million households and more than 120 million users worldwide. In the long-term development and exploration of TV in the future, I deeply feel the challenges faced by industrial development. "

　　Finally, Li Ming put forward two thoughts, "First: How can Internet TV do itself well? Second, how do market parties understand the requirements of the times? "

　　Li Ming said: "The times are rolling forward, and the steam engine has replaced the carriage. Is it the fault of the steam engine? As a result, human beings run faster! It is better to understand the new service form than to blame it; It is better to hug than to complain. Although the road to development is blue, the seven licensees have expanded and adhered to a platform that can carry the future for radio and television with limited investment. "

　　At the end of the speech, Li Ming once again stressed that as the licensee, especially the first licensee enterprise authorized by the State Administration of Radio, Film and Television, TV will assume the responsibility of the licensee in the future, unite the industrial synergy, and promote the standardized, healthy and orderly development of the Internet TV industry.