One day, 7,000 sets are scheduled. Why is the new M7 so popular?

The new M7 explosion is probably the hottest event in the car circle during the National Day Golden Week. From the hot discussion on the Internet to the friends around me, they are asking about the new M7 in the world. According to the latest news, since the car was released on September 12, it has been set at more than 50,000 units. On the evening of October 6th, Yu Chengdong posted in a circle of friends that 7,000 sets were scheduled for that day.

M7 has never enjoyed such treatment since it went public last year. And for the whole automobile circle, this kind of hot sale is also a miracle. Prior to this, the most conspicuous thing in this segment was the ideal. Others released sales on a monthly basis, but it released sales on a weekly basis.

According to the latest sales data of Ideal, during the week from September 18th to September 24th, the total sales volume of Ideal was 9,000 units, and the data was also impressive. But if you compare it with Huawei’s 7000-unit single-day order, it is obvious that Huawei is far ahead this time!

Before the new M7 went on the market, the sales of the old M7 were not excellent. You know, prior to this, in August 2023, the monthly sales volume of the M7 was only 988 units. Some people may say that because everyone knows that the new M7 will be listed soon, there are many people holding money to wait and see. But in fact, the sales volume of 769 units in August has increased by 28.47% compared with that in July, and the sales volume of M7 in June was 432 units. In contrast, in recent months, the sales volume of M7 has continued to rise, but the sales base is relatively low, which is not the same as the number of thousands of units set every day.

For this reason, a question has been echoing in my heart recently: What is the reason for the new M7 counterattack? Supposedly, everyone is very involved and hard-working. Why can the new M7 catch fire?

The sales of the new M7 can be described as "reasonable and unexpected". It is understandable that it is not surprising to achieve such results with the blessing of Huawei’s technology and marketing. Unexpectedly, it means that compared with the tepid of the previous paragraph, the sales volume of the new M7 is really a blockbuster.

It is said that nowadays, the occurrence of many hot phenomena and events is a metaphysics, just like the "radish knife" which is super popular on campus recently, and its popularity is not lost to last year’s "The Lone Brave". No one can say why it suddenly burst into flames.

However, the sales of the new M7 are still traceable.

First of all, compared with the previous paragraph, the configuration improvement of the new M7 is quite obvious. Equipped with HUAWEI ADS 2.0 advanced intelligent driving system, 27 sensing hardware, HarmonyOS intelligent cockpit, off-line voice navigation, HUAWEI MagLinkTM, extreme space efficiency, six-seat layout, submarine-grade thermoformed steel, brand-new "cotton candy" seat, brand-new zero-gravity seat, front and rear double air-conditioning boxes, upgraded HUAWEI DATSTM 2.0, HUAWEI DriveONE extended-range electric drive platform, comprehensive battery life of 1300km, pure battery life of 240km, active air intake grille and lower body height … …

According to Yu Chengdong, 500 million yuan was invested in the upgrade. In many invisible places, the new M7 has been greatly improved and upgraded, such as chassis, materials, passive safety and so on. If the M7 mentioned in the preceding paragraph is a good product, then the new M7 is an excellent product. With the endorsement of Huawei’s technical strength and efficiency, the evolution speed of products will also make people want to see. It can be said that compared with other car companies, the upgrade of the new M7 is close to the level of replacement.

In addition to the good mechanical performance of the new M7, it also has incomparable advantages in software and algorithm, such as intelligent cockpit and intelligent driving. Under the current circumstances, it is well-deserved to say "far ahead", which is the weakness of similar products.

Today, when we talk about new energy vehicles, we will definitely bring the word smart, and intelligence is in front. Without intelligence, new energy vehicles will be meaningless, but after so many years, intelligence is still not satisfactory, and the related configuration of many models is like chicken ribs. Take navigation for example, even if you drive more than 300,000 luxury smart electric cars, you still can’t get rid of your dependence on mobile phones. The new world M7 equipped with Huawei’s HarmonyOS intelligent cockpit has realized that Huawei’s MatePad tablet can be connected immediately, and multiple devices can be linked. The intelligent cockpit can be changed into a personal workshop, a multi-person meeting room and a children’s study, and the magic space can be flexibly switched, creating a "mobile whole house intelligence", which really leads an era ahead of competitors. Yu Chengdong also said that "HarmonyOS cockpit can be as smooth as Huawei Mate 60 Pro."

Moreover, in terms of intelligent driving, through the blessing of AI, a lot of data learning every day, and the rapid evolution of Huawei, amazing progress has been made. The new M7 is equipped with HUAWEI ADS 2.0, 27 sensing hardware, high-performance computing platform and Huawei’s self-developed algorithm, which realizes all-weather sensing of the whole scene, and can realize advanced intelligent driving even without high-precision maps.

According to Yu Chengdong, since its release in April 2023, HUAWEI ADS 2.0 has been deeply learning 10 million +km every day. As of September 2023, the MPI of long-distance NCA pilot is as high as 200km, and the success rate of urban elevated import and export is as high as 99%+. Yu Chengdong also said that it is expected that in December, the urban intelligent driving pilot assistance (urban NCA, which is planned to be supported by Q4 in 2023, needs to drive on a structured road with clear road boundaries) will realize the intelligent driving experience that can be driven all over the country.

At the launch of the new M7 series in AITO on September 12th, Yu Chengdong said: "We have invested 500 million yuan in the new M7 series in AITO, using solid materials and the best technology, making it not only an intelligent cockpit ceiling, but also an intelligent driving ceiling and an intelligent safety ceiling! In the invisible and visible places, it brings users an extreme experience that is more advanced than far ahead! "

Third, the popularity of the new M7 is not unrelated to the good reputation accumulated through M5 and M7. At the launch conference of the new M7 on September 12th, Yu Chengdong said: "The world is far ahead not only in performance, but also in quality!" Prior to this, Yu Chengdong also mentioned on different occasions that the quality standards of the industry were higher than those of other peers in the industry. Yu Chengdong said that there has never been a battery fire accident since the brand was listed.

According to statistics, in the first half of 2023, the quality ranking of large and medium-sized SUVs in new energy far exceeded the industry average score. Excellent product quality has won a good reputation from users. It is reported that the net recommended value (NPS) of M7 car owners is as high as 80.1%.

One factor that can’t be ignored is that the popularity of the new M7 is not unrelated to the attention brought by Mate 60 released not long ago. Mate 60 not only brings traffic, but also brings technical endorsement and emotional blessing. Nowadays, patriotism is a trend, and loving China is a way to place feelings and not suffer losses. Anyway, buying a car is just needed. Why not buy Huawei’s technical blessing? Moreover, the new M7 just grows on the aesthetic point.

Finally, I think I have to talk about the price, which is also a very important link. The new M7 series in Wenjie includes five models, with the price range of 249,800-329,800. Compared with the old model of 289,800-379,800 yuan, it decreased by 40,000-50,000 yuan respectively. The configuration has been greatly improved, and the price has actually dropped. That’s not all. AITO has also prepared a series of generous benefits for car buyers of the new M7 series. As long as you decide on the new M7 series, you can enjoy the car purchase rights of 33,000 yuan. More importantly, compared with the same class, this car not only leads the product, but also has obvious price advantage.

The new M7 may be the biggest dark horse in the auto market this year. However, for the current auto market with serious involution, it may just be the beginning of a new era. Competitors are facing not only the optimization of hardware and the upgrade of software, but also the dimension reduction blow of rapid iteration of products.

We make no secret that many brands have achieved success in the market. However, in this unpredictable era, how to maintain a lasting best-selling is the last word, even if it is better than the world with the highest "Chinese content", it is also facing such a topic. You know, before this, the tug-of-war between the world and the ideal has never stopped. As powerful as Huawei, with rich technical reserves, it can be put on the market continuously, but how many big moves have friends suppressed? Can you pull back a game? When will you return to your cycle? Everything is unknown. From product to thinking and system … … New things are constantly emerging, and we will wait and see.