Product Planning of Starway 2023, which was listed in Eta Ursae Majoris in the first half of the year.

　　[car home Information] A few days ago, we learned from Starway officials about its product planning in 2023. With the construction of "422 product matrix" as the core, in 2023, Starway will continue to promote the iterative redesign of three existing models-Zhuifeng, Lingyun and Lanyue, and the brand-new model (|) will be officially launched in the first half of the year. In addition, Starway will launch two pure electric vehicles to further fill the gap in the field of pure electricity.

　　On December 27th, Starway Eta Ursae Majoris officially appeared and started blind booking. The blind booking price range was 170,000-220,000 yuan, and the first week’s order exceeded 6,012 units. This car is the first model of Starway M3X Mars Architecture 2.0, positioned as a medium-sized SUV with a 2.0T engine. According to the plan, PHEV models will be launched in the future.

　　In 2022, the cumulative sales volume of Xingtu from January to December was 51,142 vehicles, up 37.6% year-on-year. According to market feedback, the average selling price of Xingtu bicycles reached 157,000 yuan. In the user composition of Starway, the increase and purchase accounts for 66%, the joint venture user conversion accounts for 57%, and the teacher/doctor/civil servant accounts for more than 35%, which also shows Starway’s brand premium ability and product advantages from another side. In 2023, Starway will go to sea with full throttle, launch a large-scale March into the EU market, and further expand its overseas business to more than 20 countries and regions around the world. (Text/car home zhang xiaodan)