Preview of 2024 Beijing Auto Show ｜ Thousands of companies are on the same stage, and there will be a fierce battle at the Beijing Auto Show after four years’ absence.

The 18th beijing international automotive exhibition 2024 (hereinafter referred to as "Beijing Auto Show") will be held in Shunyi Pavilion of China International Exhibition Center in Beijing from April 25th to May 4th, 2024.

Since its establishment in 1990, Beijing Auto Show has been held in Beijing every two years and has been successfully held for 16 times. The last time was the 2020 (16th) Beijing Auto Show, which was also the only international A-class auto show successfully held in the world. Due to the epidemic, the 2022 (17th) Beijing Auto Show was not held.

After a lapse of four years, the theme of the returned Beijing Auto Show is "New Era, New Automobile", with a total exhibition area of 230,000 square meters. The exhibitors include well-known automobile and parts manufacturers at home and abroad, totaling more than 1,500. Recently, Xiaomi Automobile has confirmed that Xiaomi SU7 will also participate in the 2024 Beijing Auto Show.

In the past four years, subversive changes have taken place in China’s auto market. On the one hand, the intensity of competition is not the same. Since the beginning of last year, the auto market has been called the "strongest price war in history" and further upgraded at the beginning of this year. On the other hand, the market products and patterns have also changed. New energy vehicles have grown rapidly, and the market share of independent brands has continued to rise. According to the data of the Association, the retail share of new energy passenger cars in China has officially exceeded 50% from April 1 to 14, while the market share of independent brands has exceeded 50% as early as last year.

Under the background of great changes in the times, Beijing Auto Show is not only the biggest auto show this year, but also the first auto show since the beginning of this year, and it is expected to become a new market vane. Moreover, on the eve of the decisive battle in the market, all car companies are riveting their strength and gearing up to stay at the poker table, so the Beijing Auto Show, as the main battlefield, is also full of attractions.

Looking at the information released by various car companies in advance, this year’s Beijing Auto Show will see a large number of new cars, and various new technologies will also be launched. It is estimated that there will be 117 first-time models in the world (including 30 first-time models of multinational companies), 41 concept cars and 278 new energy models.

Generally speaking, traditional international brands actively "get an electric shock" and smart cockpits get on the bus one after another; The transformation of independent brand new energy has entered the deep water area, the plug-in technology has been further upgraded, and it has begun to "roll" the speed of smart driving; The new forces are the hottest, and the addition of Xiaomi Automobile has pushed this to a new climax. In terms of intelligent driving, the new forces have accelerated the "rolling" highway and urban NOA (automatic assisted navigation driving).

Aspect 1: Xiaomi Automobile and the "532" market snatch.

Xiaomi automobile will participate in the auto show for the first time. Based on the continuous high popularity of Xiaomi SU7 after its release on March 28th, the Xiaomi automobile booth will become one of the main attractions of this Beijing Auto Show.

The addition of Xiaomi SU7 has further intensified the battle for the "532" (5 meters long, 3 meters wheelbase, 200,000-level price) pure electric car market. Before the Beijing Auto Show, the "532" market had already started a melee. As of April 14th, it is reported that the number of locks of Xiaomi SU7 has exceeded 60,000.

In order to resist the impact of Xiaomi SU7 on the market, many competing products have chosen to lower the entry threshold.

On April 1st, Extreme Krypton 007 introduced a new rear-drive enhanced model, which was 20,000 yuan lower than the price of the previous entry model. On April 15th, Geely Galaxy E8 introduced two new models, and the starting price was lowered from 175,800 yuan to 165,800 yuan. On April 21st, the starting price of Tesla Model 3 dropped to 231,900 yuan, and the price difference with Xiaomi SU7 narrowed to 16,000 yuan.

In addition, Zhiji L6 and HarmonyOS Zhixing Zhijie S7 have been pre-sold and re-released before the Beijing Auto Show. Among them, Zhiji L6 directly benchmarks Xiaomi SU7 in many performances, and the pre-sale price range is 230,000 ~ 330,000 yuan. After the re-release of Zhijie S7, although the price range has not changed, the battery, smart driving scheme, car purchase rights and so on have been upgraded, and the average daily average after listing is over 1000.

In addition to the above models, it is reported that Extreme Yue 07 and SAIC Volkswagen ID.7 S will also make their debut at the Beijing Auto Show. Extreme Yue 07 is the second production car of the joint project of Baidu and Geely, which will be equipped with large model capability and is expected to be delivered in the second half of this year. SAIC-Volkswagen ID.7 S is the "sister model" of FAW-Volkswagen ID.7 VIZZION, and the application has been completed.

Moreover, interestingly, according to the official booth distribution map of Beijing Auto Show, Xiaomi, Jiyue, Zhiji and Geely all gather in the same pavilion (Pavilion W2), which is expected to become one of the most popular pavilions.

Since the second half of last year, pure electric cars have shown an obvious consumption upgrade phenomenon, but the only popular models in the 200,000-class pure electric car market are Tesla Model 3 and BYD Han EV, and the vacancy needs to be filled urgently. Car companies have also seen the market opportunities, and this year’s high-heat models are aimed at this market.

By then, nearly 10 popular "532" pure electric cars will be in melee at the Beijing Auto Show. As for who wins or loses, it is up to the car companies to "show their magic".

It is worth noting that the third world of HarmonyOS’s intellectual behavior — — Enjoy the world’s first model, Enjoy the World S9, is also expected to debut, positioning medium and large pure electric cars, but the price will be much higher than 200,000 yuan, and it is expected to start selling at 500,000 yuan.

Aspect 2: BYD has another "king bombing" and mixed craze.

In the past two years, the popularity of plug-in hybrid cars has been rising. The data shows that in 2022, the cumulative sales volume of the domestic mixed market reached 1.518 million units, a year-on-year increase of 1.5 times. In 2023, the cumulative sales volume of plug-in and hybrid vehicles was close to 3 million, reaching 2.804 million, up 84.7% year-on-year, far exceeding the average market growth rate.

In the context of the slowdown in the growth of the pure electricity market, plug-in hybrid vehicles have become the blue ocean that companies are competing to chase. This year, it is bound to be a mixed year.

Previously, BYD’s fifth-generation DM hybrid technology was exposed, and the new technology reduced the fuel consumption of the feed to 2.9 liters/100 kilometers, and the whole vehicle was fully charged for 2000 kilometers.

The First Financial Reporter also learned from Geely Automobile that the Geely Raytheon electric hybrid platform will also launch a new generation of electric hybrid system. According to internal sources, the maximum battery life of the system will exceed 2,000 kilometers when it is fully charged with oil, and the fuel consumption per 100 kilometers will enter the 2L era. The new technology is expected to be launched this year.

According to the Zhongtai Securities Research Report, BYD’s fifth-generation plug-in technology will be put on new cars Qin L and Seal 06, which will debut at the Beijing Auto Show. Among them, Qin L is positioned between Qin PLUS and Han, and the estimated price may be between 100,000 and 150,000 yuan.

In addition to BYD, according to the statistics of reporters, at this year’s Beijing Auto Show, plug-in and hybrid models are in full bloom. Great Wall Tank, Chery Jietu, FAW Hongqi, Tengshi, Lectra, Chang ‘an Deep Blue and SAIC-GM will all launch plug-in (or extended-range) models to seize the opportunity of the rapid growth of China’s plug-in and hybrid market.

SAIC-GM is a representative car company that launched a joint venture to launch a mixed counterattack. At the previous internal partner summit of SAIC-GM, Zhuang Jingxiong, general manager of SAIC-GM, announced its specific product plan of plug-in, that is, Chevrolet will launch the first PHEV SUV this year, and Buick GL8 will also launch plug-in models to further consolidate the head position of this model in MPV market.

The reporter learned that the first plug-in SUV explorer Plus and Buick GL8 of SAIC-GM Chevrolet brand are expected to make their debut at the Beijing Auto Show.

In addition, as the "shoulder handle" product of HarmonyOS Zhixing, the new model of the M5 will also be unveiled and listed at the Beijing Auto Show. As a modified model, the new car has been upgraded in terms of appearance details, intelligent driving and driving control.

Last year, after the release of the M7 redesigned model, the sales volume soared, which helped the brand sales of the company surpass LI continuously. It is still worthy of attention whether the new M5 can "rejuvenate" once again by taking advantage of the hot sales of Huawei Pura 70 series.