Starting at 186,800 yuan! Tucki’s P7+＂radical＂ pricing, He Xiaopeng said that ＂there is still room for profit＂

　　"The server has been expanded five times before, and the traffic of the server tonight is 20 times that of MONA M03 in the same period." After Tucki P7+ went public, He Xiaopeng, chairman and CEO of Xpeng Motors, told the national business daily that under the condition of the server crash in official website, Tucki P7+ still received a large order of over 10,000 vehicles within 12 minutes, and the speed of placing large orders has broken the historical record of Xpeng Motors.

　　On the evening of November 7th, Tucki P7+ came into the market. Three versions of the new car were released, namely, long battery life Max, long battery life Max and limited edition Max. The price range was 186,800 ~ 218,800 yuan, and the starting price was lowered by 23,000 yuan compared with the pre-sale price. It is reported that the new car adopts single motor rear drive and is equipped with 60.7 kWh and 76.3 kWh lithium iron phosphate batteries, and the CLTC battery life can reach up to 725 kilometers.

　　On November 8th, the share price of Xpeng Motors stocks rose by 20% after the opening. As of press time, Xpeng Motors shares rose 15.61% to HK$ 14.22 per share.

　　Tucki P7+ still has profit margin.

　　Judging from the Tucki P7+ listed this time, the new car no longer distinguishes between the Max and Pro models. In the past, the Max model was equipped with lidar, which supported high-level intelligent driving functions such as urban navigation. Pro version does not have lidar, but only has basic driving assistance function. "We will decentralize the advanced intelligent driving function to the models without lidar." He Xiaopeng said.

　　"Limited by the cost of the entire intelligent driving system, vehicles with lower prices don’t even have the opportunity to choose intelligent driving systems. Half of the cost of intelligent driving systems in the industry is controlled at 4% of the total vehicle (cost). Take a 150,000-yuan car as an example. The cost of the intelligent driving system is 6,000 yuan. Due to the cost, the lidar may have to be abandoned. " Qiu Chunchao, CEO of laser radar supplier sagitar Juchuang, once revealed that.

　　"Tucki P7+ is the first vehicle in Xpeng Motors to achieve the goal of reducing technical cost by 25%." He Xiaopeng said earlier that "P7+ is the first model of a new generation of autonomous driving hardware platform in Xpeng Motors. The car is not equipped with lidar, but it also achieves the same urban intelligent driving ability as the lidar model. "

　　In this context, Tucki P7+ made a "radical" pricing. According to He Xiaopeng, even so, Tucki’s P7+ still has a profit margin, but only a little. "We hope to do better with technology, and reasonable profits are enough." He Xiaopeng added.

　　According to CMB International, the gross profit margin of Tucki P7+ is very important to Xpeng Motors’s performance in the first half of next year and the confidence of corporate investors in Xpeng Motors’s profitability in the foreseeable future. The reporter learned that Xpeng Motors is expected to break even for the first time in the first quarter of next year after Tucki’s P7+ increase.

　　Behind the "radical" pricing of Tucki P7+, the fierce competition in this market segment is reflected. From the price point of view, Tucki P7+ will compete with BYD Han, Xiaomi SU7 and other hot-selling models. When talking about the competition with Xiaomi SU7, He Xiaopeng said: "(Chairman of Xiaomi Group) Lei Jun is the eldest brother, Tucki P7+ will not fight Xiaomi, and Tucki P7+ and Xiaomi SU7 are two directions, both of which are’ friendly troops’."

　　It is also worth noting that with the entry of Tucki P7+ into the market, Tucki P7, which sells at a higher price, is in an embarrassing situation. Regarding the future planning of Tucki P7, He Xiaopeng told reporters: "The new P7 will be a very interesting product, and the next two years will be our product year."

　　"At the end of next year or enter the downwind period"

　　It is worth noting that in the first half of this year, Xpeng Motors still encountered many challenges. In terms of delivery, Xpeng Motors even failed to exceed 10,000 vehicles for several months. With the listing of MONA M03 in Tucki in August, the delivery volume of Xpeng Motors has gradually increased, and the delivery volume has exceeded 20,000 vehicles in the last two months.

　　"Tucki MONA M03 sold out, and we were scolded by the owner. Even if the production is expanded three times in a short period of time, the production capacity of MONA M03 still cannot meet the order demand. " He Xiaopeng said that in view of the delay in delivery of MONA M03, Xpeng Motors will provide daily 150 yuan compensation to users who have delayed delivery, and the factory will increase the production capacity by 30% to 40% in November and December.

　　Xpeng Motors revealed that the newly listed Tucki P7+ had been mass-produced in October. At present, it has also carried out two rounds of capacity climbing and double-shift production. The reporter learned that Tucki P7+ and Tucki MONA M03 are not produced in the same factory, so they will not occupy each other’s production capacity, and Tucki P7+ has a reserve of thousands of vehicles, so it can be delivered quickly.

　　In addition to production capacity, how to ensure the long-term explosion products and maintain a high sales scale is also a problem that Xpeng Motors needs to think about. In this regard, He Xiaopeng said: "We should strive to become more balanced and have fewer shortcomings. It is necessary to combine different teams to fight in groups and work together. Being kind to customers and versatile, I think this is the basis for living. "

　　"Environment and competition are not important, challenges are more of your own, and nirvana is more important." He Xiaopeng said, "Xpeng Motors didn’t benchmark its friends, assuming that they all benchmark their prices and capabilities, but in fact they can’t make great innovations. My logic is that we tick the map and then find the match between our technology and time rhythm. "

　　He Xiaopeng said that Xpeng Motors began to reflect and adjust after Tucki’s G9 defeat in September 2022, and adjusted to his expectations in October this year. "In October this year, I went from a headwind to no wind. Maybe at the end of next year, we will enter a brand-new tailwind period." He Xiaopeng said.