During the holiday period, the consumer market in various places continued to heat up, and the Spring Festival economy was ＂YOLO＂

During the holidays, the local consumer markets continued to heat up. chunjiejingji"YOLO"

This Spring Festival holiday, China’s consumer market continues to be hot.

 

During the Spring Festival holiday, all over the country."Brighten up your family" and "make a big move", and hold a variety of cultural tourism activities to attract citizens and tourists to visit and experience the full flavor of the year. The picture shows that a few days ago, tourists watched the performance in the Qingming Shangheyuan Scenic Area in Kaifeng City, Henan Province. Xinhua News Agency (photo by Tan Yuzeng)

The cultural tourism market has exploded, and domestic travel, outbound travel and inbound travel have blossomed; The box office of the Spring Festival movie hit a record high, and the attendance rate of various theaters kept rising. The atmosphere of traditional cultural consumption, such as visiting the market, enjoying lanterns and watching performances, has become increasingly strong, highlighting cultural characteristics.….. This Spring Festival holiday, China’s consumer market continues to be hot.

As the most concerned traditional festival in China, the Spring Festival is an important window to observe the consumption trend. With the curtain of Jiachen the Year of the Loong inDuring the 8-day "extended version" of the Spring Festival holiday, the potential of domestic demand has been continuously released, further confirming the resilience and vitality of China’s economy.

The enthusiasm of tourists for tourism has been accelerated.The popularity of "North-South Cross-Tour" continues to grow.

On February 13th, the fourth day of the Lunar New Year, the Olympic Sailing Center and the May 4th Square scenic spot near Fushan Bay, Qingdao, Shandong Province were full of tourists. Layers of waves and seagulls flying by the waves form a beautiful picture between the sea and the sky.

afternoonAt 5: 15, at the K2 Pier of the Olympic Sailing Center, the afterglow of the sunset sprinkled on the sparkling sea, reflecting an "orange sea". Mr. Zhang from Weifang, Shandong Province, lined up with his 7-year-old son to board the ship. "We traveled to Qingdao in the New Year. We took a boat to feed the seagulls two days ago. Today, we took the orange sea special line to enjoy a romantic sunset on the sea and a night light show in Fushan Bay." Mr. Zhang said.

"During the Spring Festival holiday, tickets for popular routes are sold out almost every day." The staff of the ticketing point of Qingdao Olympic Sailing Marine Cultural Tourism Zone told the reporter.

"Looking at Qingdao from the Sea" is a highlight project to improve Qingdao’s tourism quality. Since the beginning of winter, Qingdao Tourism Group has launched special route products such as "Special Line Around Fushan Bay Orange Sea", "Special Line for the Olympic Sailing Center to and from Qingdao Ferry" and "Chasing Gulls and Waves" on the basis of regular routes, combining with market demand, so as to meet the needs of tourists for high-quality sea travel. It is understood that this year’s Spring Festival Qingdao sea route received a record number of people in a single day, and the cruise business received more than 10,000 people in a single day.

On February 17, the "2024 the Year of the Loong Spring Festival Travel Report" released by Ctrip showed that during the Spring Festival holiday, domestic travel, outbound travel and inbound travel blossomed, all of which increased significantly year-on-year, and exceeded the same period in 2019; Tickets for domestic scenic spots increased by over 60% year-on-year, and tickets for overseas scenic spots increased by over 130% compared with 2019; The trend of tourism consumption upgrading is obvious. The average price of tickets and play orders doubled year-on-year, and the per capita price of customized tours increased by 20% year-on-year.

In the ancient city of Chaozhou, Guangdong,The lantern show with the theme of "Beautiful Chaozhou Longteng Shengshi" is gorgeous, offering visitors a profound Lingnan cultural feast; In Huangshan, Anhui Province, tourists can not only watch the "fish lantern" in Wangmantian Village, but also learn paper-cutting, make emblem pens and watch Huangmei Opera in the surrounding ancient villages … Relying on the "fancy living" of local characteristic resources, all localities have launched special activities of Spring Festival cultural tours according to local conditions around themes such as annual customs, parent-child and family, bringing fresh play and diverse choices for Spring Festival travel.

Go to the north to enjoy the world of ice and snow with thousands of miles of ice and snow in Wan Li; Go to the south to enjoy the warm and humid island holiday with blue sea and blue sky.….. This year’s Spring Festival, the popularity of "North-South Cross-over Tour" continued to heat up. Travel data show that since the beginning of Spring Festival travel rush, residents of northern cities have been heading south, and Shanghai, Chengdu, Guangzhou and Shenzhen have become popular destinations for northern residents. Residents in the south have embarked on a journey to the north, and Beijing, Xi ‘an and Harbin have become popular destinations for southern residents to travel to the north.

"The different natural environment and cultural atmosphere in the north and south meet the psychological demands of consumers to explore new things." Hong Yong, an associate researcher at the E-commerce Research Institute of the Ministry of Commerce, told the reporter that local governments and tourism enterprises have strengthened their publicity and marketing activities in different regional markets, which has effectively stimulated the interest of North-South tourists in visiting each other, and is also an important reason for the unabated popularity of "North-South cross-tourism".

The demand for outbound travel market is accelerating, and Chinese and foreign tourists"two-way trip" to celebrate the festival

The accelerated release of outbound travel market demand has become a highlight of the Spring Festival tourism market. Alipay platform data shows thatDuring the 8-day long holiday, the consumption abroad amount of users on the platform increased by 140% year-on-year. Among them, Southeast Asia was promoted by the visa-free policy, and the consumption amount surged by 580% year-on-year.

In Kuala Lumpur, Malaysia, the lights of the landmark Petronas Twin Towers on New Year’s Eve becameChina Red; In Bangkok, Thailand, stalls on both sides of Yaohuali Road, where the local Chinatown is located, are filled with all kinds of new year’s goods … The strong flavor of the year impressed China tourists visiting Southeast Asia during the Spring Festival holiday. Momo, from Shanghai, chose to spend a long vacation in Singapore: "There are many’ loong’ decorations in shopping malls and streets of Jinsha. Eating in Chinatown Chinatown Chinatown, there is a Jiangsu cuisine that is particularly authentic, and the New Year’s market on several nearby streets is also very lively, and the Spring Festival atmosphere is full! "

Following last yearAfter announcing the visa facilitation policy with Malaysia in November, China signed visa exemption agreements with Singapore and Thailand in January this year. With the continuous expansion of the "visa-free circle of friends", it is more convenient for China citizens to leave the country, attracting many China tourists to go abroad for the New Year. Comprehensive factors such as favorable visas, warm climate, flight recovery and flight distance make Southeast Asia a popular travel destination for the Spring Festival in 2024. According to Ctrip’s data, during the Spring Festival, China tourists’ travel orders to Singapore, Malaysia and Thailand increased by more than 15 times year-on-year.

"The mutual visa exemption between China and Thailand has lowered the tourism threshold and cost, which will greatly facilitate the exchanges between the Chinese and Thai people, inject a strong impetus into the recovery of Thailand’s tourism industry, and at the same time make the’ Chinese and Thai families’ close to each other." Wu Mingyang, vice chairman of the Thai-Chinese Tourism Chamber of Commerce, said.

The distance of outbound travel has been significantly lengthened, which is another remarkable feature of this year’s Spring Festival travel. According to the statistics of Qunar platform, during the Spring Festival holiday, the footprints of China tourists involve the whole world.In more than 100 countries, travel orders cover more than 1,700 cities around the world; International hotel bookings increased by 4.7 times year-on-year, and international air ticket bookings increased by 14 times. The data of Flying Pig Platform also shows that New Zealand, Russia, France, the United States, Egypt and other destinations are growing rapidly, and the booking volume has increased by nearly 15 times year-on-year. The popular destinations for outbound travel are expanding from "4-hour flight circle" to "12-hour flight circle".

Chinese and foreign tourists"two-way trip" to spend the holiday. During the Spring Festival, the Ministry of Culture and Tourism held nearly 500 cultural exchange activities in various forms in nearly 100 countries and regions overseas in the "Happy Spring Festival" in 2024, and China tourists celebrated the Year of China with local residents all over the world. As a traditional festival in China, the Spring Festival also attracts tourists from all over the world to experience the splendid Chinese culture. According to Ctrip’s data, the number of tourists from France, Germany, Italy, Netherlands, Spain, Malaysia, Singapore and other countries who can enter China visa-free has increased significantly, and the total number of inbound tour orders on the first day of the Spring Festival holiday has increased by 90% compared with 2019.

"With the continuous recovery of international routes, the further improvement of entry convenience, the continuous repair of the inbound tourism supply chain and the active promotion of tourist destinations and market players at all levels, the recovery prospects of China’s inbound tourism in 2024 are more optimistic." Liu Xiangyan, an associate researcher at china tourism academy, said.

The upsurge of China’s inbound and outbound tourism has helped the international tourism market recover. According to the World Tourism OrganizationAccording to the World Tourism Barometer published on January 19th, the number of international tourists is expected to return to the pre-epidemic level in 2024. Due to visa facilitation and the improvement of air transport capacity, it is expected that the outbound and inbound tourism market in China will develop rapidly in 2024. China tourism academy recently released "China Outbound Tourism Development Report (2023-2024)", which shows that with the increase of China tourism market momentum and residents’ willingness to travel abroad, the pace of international tourism recovery is expected to accelerate significantly.

The Spring Festival movie market is strong, breaking the box office record of the Spring Festival movie in China film history.

On February 11th, the second day of New Year’s Day, a number of publicity boards for Spring Festival films were placed in a conspicuous position in the Shenhua Light and Shadow Impression Cinema in Wenling City, Zhejiang Province, and many viewers were waiting outside the cinema to enter.

A cinema staff told reporters that this year, more people came to watch movies than in previous years, and the number of films arranged also increased."At present, two films, YOLO and Pegasus 2, have the highest attendance rate, and they can be almost full at the peak of the afternoon and evening. The tickets in the first row and the last row are also purchased by many viewers."

"Just finished watching YOLO, the long shot before the boxing match was very burning. After reading it, I feel that whenever I start, it will be too late. If I beat myself, I will win. " Ms. Fang, who walked out of the cinema, told the reporter that she had watched two Spring Festival movies. "This year’s Spring Festival holiday is long, and I am going to brush more, but it is not easy to buy tickets at good times. Many people come to watch it together as a family."

This year’s Spring Festival movie market is strong. According to the data of Lighthouse Professional Edition, as ofAt 17: 41 on February 17th, the total box office of the Spring Festival in 2024 exceeded 8 billion yuan, breaking the box office record of the Spring Festival in China film history.

In the Spring Festival movie, YOLO "Flying Life"2 "Boonie Bears: Time Twist" ranks among the top three at the box office. Many viewers told reporters that the comprehensive level of film creation in the Spring Festival is relatively high, and the rapid development of domestic films is gratifying. Many films are based on family comedy elements, which are highly suitable for the scheduled viewing atmosphere, and also contain thoughts on the fate and growth of society and individuals.

Overall,In 2024, the Spring Festival movies achieved a double harvest of box office and word of mouth. On February 16th, the China Film Audience Satisfaction Survey 2024 Spring Festival File jointly released by China Film Art Research Center and Yi En showed that the audience satisfaction score of the Spring Festival file was 85.9, ranking second in the nine Spring Festival files surveyed since 2015, and also ranking fourth in the historical survey.

This Spring Festival file is not only popular, but also has a large audience with Spring Festival travel rush and Wenlv.The phenomenon of "sinking" to second-tier and third-and fourth-tier cities. From February 10 to 14, the data of Lighthouse Professional Edition showed that the third-and fourth-tier cities became active audiences, and the box office share exceeded 54%, which was significantly higher than last year.

Some insiders pointed out that at present, in various entertainment activities, watching movies is still a more affordable choice. In recent years, domestic cinema and screen resources have further"Sinking", the distribution balance in the east, middle and west has been enhanced, covering more third-and fourth-tier cities, and the projection equipment has also been upgraded. During the period of Spring Festival travel rush, the scale of the flow of billions of people in China and the upsurge of "cultural tourism" in various places were better integrated with film consumption, which injected new momentum into the film market for the Spring Festival.

The booming market supply and demand reflects the sustained recovery of China’s economy.

Holiday consumption is an important window to observe the consumption trend. Buy new year’s goods, watch dragon lanterns, dance dragons and lions, watch folk customs and visit annual meetings.….. From offline to online, from the city to the countryside, the fiery consumption scene of the Spring Festival sets off a strong Spring Festival atmosphere.

Offline, the business district is crowded with people. According to the big data monitoring of the Ministry of Commerce, on New Year’s Eve, the passenger flow and turnover of the national demonstration pedestrian street increased respectively year-on-year.26.9% and 21.7%. In Wangfujing Commercial Street in Beijing, merchants hung red lanterns, Chinese knots, the word "Fu" and other new year decorations in conspicuous positions, and all kinds of new year’s goods were put into festive packaging with full flavor of the year. Many merchants launched various forms of interaction and promotion activities. With two naked-eye 3D screens in the department store and Maolong as the core, six public large screens in Wangfujing are linked by multi-screen digital linkage, and the glazed golden dragon shuttles through the large screen in Jinjie, attracting tourists to stop and watch.

"Selling the Year of the Loong hairband at the temple fair on the first day of the New Year’s Day, the business is very good, plus other foods and drinks sold, the total income for one night is about 5,000 yuan." Xiao Na, a businessman in Fuzhou, Fujian, told reporters that he rushed around the temple fair during the Spring Festival, and where many people went, "It’s awesome, I will prepare more goods next time."

New Year’s Eve and reunion dinner are very popular."Family reunion, I want to book a big table for dinner. I didn’t expect it to be so tight. The restaurants I often go to nearby have not been booked, and almost all the slightly larger restaurants need to queue up." Ms. Li, a consumer in Fuzhou, expressed her feelings. The reporter learned that during the Spring Festival this year, the New Year’s Eve dinner was even "hard to find a table". In order to lock in consumers’ demand for in-house food in advance, many catering enterprises have also launched new year’s eve dinner, reunion dinner and other in-store packages through platforms such as Meituan and Tik Tok.

Online, online consumption has a strong annual flavor, constantly releasing vitality.The "2024 National Online New Year Festival" launched promotional activities, and many platforms have proposed "no closing" during the Chinese New Year and launched preferential activities such as "full reduction across stores". Two weeks before New Year’s Eve, the sales of paper towels in Alipay’s live broadcast room tripled, the sales of drinks doubled and the sales of gold tripled.

According to the relevant data of the Ministry of Commerce, from the first day of the Lunar New Year to the fifth day of the Lunar New Year, the sales of festival goods are booming. The Ministry of Commerce focuses on monitoring the year-on-year growth of green organic food, gold and silver jewelry sales of retail enterprises.More than 10%. Service consumption has obviously warmed up, and the turnover of accommodation on the key monitoring e-commerce platform has increased by over 60% year-on-year, among which the turnover of villagers’ accommodation in the surrounding villages of Harbin, Heilongjiang has increased by more than three times. The goods of daily necessities are abundant and the prices are stable, and the stocks of grain, oil, meat, eggs and vegetables in 100 large wholesale markets of agricultural and sideline products in China are sufficient; The prices of grain, edible oil, pork, beef and mutton, chicken and eggs were basically the same as before the holiday, while the prices of vegetables decreased by 1.2%.

"Consumption is a mirror of China’s economic development. The booming supply and demand in the Spring Festival market reflects the continued recovery of China’s economy." Wu Fuxiang, director of the Department of Industrial Economics at Nanjing University Business School, said.

2024 is the "consumption promotion year" determined by the Ministry of Commerce, and various localities have also come up with "real money and silver" to promote consumption. Wuxi, Jiangsu has successively distributed Huimin coupons totaling 80 million yuan, covering various consumption scenarios; Beijing Xicheng co-ordinates 20 million yuan of funds, and puts 6 automobile coupons and 2: 1 ratio matching coupons on the "Xicheng Consumption" platform line; Shenyang, Liaoning, distributed 30 million yuan coupons for Chinese New Year in three rounds for consumers in Shenyang, and the "hot" power of the market continued to boost.

Longteng Huaxia, the vitality is heating up.The scenic spots of "conformity", the long viewing list, the full shopping cart and the steady "vegetable basket" … The "good start" of various markets in the Year of the Loong is a vivid manifestation of China’s consumption of generate.(Author:Li Yunshu Chai Yaxin)