A Dream of Red Mansions is rooted in the Grand Canal.
Original title: Famous masterpieces of famous cities complement each other. Yangzhou experts and scholars talk about "Dream of Red Mansions" to help the construction of famous cultural and tourist cities
A Dream of Red Mansions is all about Yangzhou. Recently, Yangzhou Evening News and Yangzhou published an article on "Integration of Literature and Tourism, Polishing the Business Card of Yangzhou Red Mansion", and invited several "Dream of Red Mansions" experts to tell how to integrate A Dream of Red Mansions into Yangzhou Literature and Tourism. In order to continue this topic, on the afternoon of May 25th, a symposium on A Dream of Red Mansions and the construction of a famous cultural and tourist city in Yangzhou was held. Experts and scholars from all walks of life talked about A Dream of Red Mansions and helped Yangzhou build a modern cultural and tourist city.
Yangzhou released the recording of experts for readers.
Profile photo photography Zhang Zhuojun
Scholars talk about culture
It’s just the right time for famous cities to complement each other.
Ge Changyi, a Yangzhou cultural scholar, was the former editor-in-chief of Yangzhou Daily.
Yangzhou, a dreamy city in ancient times, is the best place to put A Dream of Red Mansions. A Dream of Red Mansions has three contacts with Yangzhou:
1. Intersection. A dream of red mansions has a deep relationship with Yangzhou; The original book has an image reflection of Yangzhou’s history and culture, and Yangzhou has a special position in it. The only destination place name in the book is Yangzhou, more than once. Lin Daiyu, the first heroine, went out from Yangzhou, and there are many Yangzhou elements between the lines.
2. communication. Yangzhou and A Dream of Red Mansions have been interacting continuously for hundreds of years, and there is a good tradition of making a fuss about A Dream of Red Mansions. In the second year after the publication of A Dream of Red Mansions, Zhong Zhenkui, a native of Yangzhou, was the first person to adapt the drama of the Red Mansion, and started the continuation of A Dream of Red Mansions. Since then, drama and folk art have been exchanged continuously until the emergence of the Red Chamber Banquet in recent years.
3. Blending. It’s the right time for famous cities and masterpieces to complement each other, and it’s time to blend Yangzhou and A Dream of Red Mansions. Yangzhou has a good historical and cultural foundation and a lot of room for utilization. At the same time, Yangzhou’s history and culture, humanistic spirit, classical architecture, scenic spots and even working ideas all depend on the Dream of Red Mansions Cultural City, which will be of great strength. To achieve the long-term goal of "red" throughout the territory and "red" throughout the city, so that tourists can eat, live, travel, buy, relax and entertain in the red building and dream, which has a far-reaching impact on Yangzhou’s cultural tourism and even the entire economic, social and cultural undertakings in Yangzhou.
Let the "Red Mansion Banquet" fly into the homes of ordinary people
Fang Xiaowei is a scholar of A Dream of Red Mansions and the author of Cao Yin Chronicle.
First, we should emphasize that the root of A Dream of Red Mansions lies in the Grand Canal. We should link the study of A Dream of Red Mansions with the cultural belt of the Grand Canal. No matter from the study of the author’s family background, text and version of A Dream of Red Mansions, or from the dissemination and popularization of A Dream of Red Mansions, the relationship between A Dream of Red Mansions and the Grand Canal is very deep. Live transmission, who pays attention to the spirit of the Canal in Yangzhou, strives to be a model and be at the forefront in the construction of the Grand Canal Cultural Belt. He suggests that all kinds of resources should be used well to gather the strength of all parties, and cultural elements of A Dream of Red Mansions can be added in the Sanwan Park of the Canal, such as setting up a statue of Cao Xueqin and opening a "Red Mansion Banquet" in Yechun.
Second, it is necessary to strengthen the research, development and publicity of Wenchuang brand with the theme of A Dream of Red Mansions, especially to strengthen the innovation of "Red Mansion Banquet", show the profound cultural heritage of Huaiyang cuisine, and launch a popular version of "Red Mansion Banquet" that citizens and ordinary tourists from other places can afford, eat and take away; At the same time, the publicity of the "Red Mansion Banquet" should be strengthened by various publicity methods.
Third, it is necessary to integrate all resources and gather all forces, so that the cultural resources of A Dream of Red Mansions can contribute to the construction of Yangzhou as a famous cultural and tourist city. A Dream of Red Mansions involves too much for Yangzhou. In addition to delicious food, there are also various folk customs and intangible cultural heritage. The Yangzhou press and publication system and the publications about "Dream of Red Mansions" written by Yangzhou people can completely hold an exhibition, build a database and bring these data resources together.
Fully Excavate Yangzhou Elements in A Dream of Red Mansions
Liu Yonggang, Professor and Doctoral Supervisor, College of Literature, Yangzhou University.
A dream of red mansions, a great book, can only be regarded as a literary masterpiece, but once it is associated with tourism, it is a "soft power" and an inexhaustible gold mine. Tourism construction around a dream of red mansions is actually the development of aesthetic economy. A Dream of Red Mansions is inextricably linked with Yangzhou, which is an important premise and basis. Yangzhou has a deep relationship with A Dream of Red Mansions. From this point of view, I think it is proper to excavate the Yangzhou elements in A Dream of Red Mansions and make them bigger.
What is the profound relationship between A Dream of Red Mansions and Yangzhou? Start with the relationship between Yangzhou, Cao Jiahe. As we all know, Cao Yin, Cao Xueqin’s grandfather, has an unusual relationship with Yangzhou. He was in charge of Yangzhou Salt Transportation, established Yangzhou Poetry Bureau, and engraved The Whole Tang Poetry. There are many poetry meetings in A Dream of Red Mansions, and there are many talks about Tang poetry. Cao Xueqin has a special liking for Tang poetry. In my opinion, it has a close relationship with Cao Yin’s engraving of The Whole Tang Poetry in Yangzhou. We should read the text "A Dream of Red Mansions" carefully, and what Yangzhou elements are in it must be excavated and presented. The relationship between Cao Xueqin and Yangzhou is extremely close, which cannot be replaced by other cities. Fully explore the Yangzhou elements in A Dream of Red Mansions, and the more elements are excavated, the greater the attraction to tourists.
Yangzhou is a garden city. It uses the existing gardens and buildings to combine with A Dream of Red Mansions for packaging. Yangzhou opera, you can try to adapt A Dream of Red Mansions with Yangju and perform it. But at the same time, I suggest that A Dream of Red Mansions should not be over-interpreted or forced, and should not be vulgarized.
Study the relationship between A Dream of Red Mansions and the Grand Canal.
Jiang Shili, Party Secretary and Chairman of Yangzhou Federation of Literary and Art Circles
The Grand Canal is a Chinese context, which has accumulated rich cultural resources, brought cultural exchanges between the North and the South, formed a colorful culture, and promoted the development of literature and art. China was mainly a farming culture in ancient times, which was a solid culture. The appearance of the canal has brought commercial prosperity. Novel, a literary form, is the product of commercial culture. Novels and dramas were born late in literary form and are closely related to commercial culture. A Dream of Red Mansions is the first of China’s classical literature Four Great Classical Novels. This work is both highly ideological and artistic. Both the author Cao Xueqin and the narrative content are bred by the Grand Canal culture. Cao Xueqin’s grandfather’s uncle generation has forged an indissoluble bond with the Grand Canal, and the fate of four generations of Cao family is related to the Grand Canal. The book Dream of Red Mansions was written in the canal city of Beijing, and many characters in the book are also from the canal city. We can integrate the culture of the Red Chamber into the construction of related canal cultural belts and the creation of scenic spots. For example, whether Gaomin Temple and Tianning Temple can be built together with the Red Chamber culture; Add the contents of the Red Mansion to the tourist boats of the Grand Canal, and foreign tourists can learn about the culture of the Red Mansion by visiting the Grand Canal. Creating Yangzhou Pinghua is more appealing, and promoting A Dream of Red Mansions through simple performances; You can also work closely with other canal cities to develop the red chamber tracing route and jointly build a sightseeing route.
Industry talks about transformation
Yechun is building a "Shuhong Hall"
Gu Xiaoqiang, Assistant General Manager of Yechun Catering Co., Ltd.
The "Red Mansion Banquet" is the representative of Yangzhou’s gourmet culture, and we are the first to study it, which has always had a great influence. When we go out to perform, most of them are "red chamber banquets". Going to the United States, Singapore, Hong Kong, Macao and other places will cause a sensation every time. The tofu-skin steamed stuffed bun in A Dream of Red Mansions is called Qingwen steamed stuffed bun in the banquet of the Red Mansion. The original "Feng Lai Yi" is a pendulum. Before, the tail of "Phoenix" was leaves. Later, Feng Qiyong, a red scientist, always felt that it was wrong. Now it is pinched out with dough sculptures, which shocked Feng Qiyong. There is also "Taijun Crisp", surrounded by a circle of black sesame seeds, which symbolizes the decoration on Taijun’s head, and everything is exquisite. At present, the banquet is limited to several large hotels, and the price is relatively expensive. Therefore, we first built a restaurant in the north gate of Slender West Lake, where the dishes were combined, and the price was also low, which attracted the attention of CCTV and the effect was particularly good.
Now, Yangzhou is building the North Moat, and we will also use the best part to build the "Red House Banquet", and prepare to name it "Shuhongtang", and use a building to combine the catering culture with the red house culture to give everyone an immersive experience.
Re-investment in the travel of A Dream of Red Mansions
Fan Xiaoping, Deputy Secretary of the Party Committee of Canal Wentou Group and Chairman of Yangzhou Cultural Investment Management Co., Ltd.
This is a novel and a city. A novel leads you into Yangcheng, and you need to reinvest. There is no doubt about the connection between a dream of red mansions and Yangzhou. Now, if we invest in development, we should pay attention to history and respect the original scenery of the Red Mansion. Second, food, few people associate the banquet in the red chamber with Yangzhou culture, and food deserves more research; The third is the development of the brand of quality and cultural creation. Yangzhou powder appears many times in A Dream of Red Mansions, which is also worth further development. We need more publicity. For tourists and citizens, the awareness of A Dream of Red Mansions and Yangzhou needs to be further improved.
Create a Script Story of A Dream of Red Mansions
Jinchuan, director of Slender West Lake Scenic Area Management Office and vice president of Yangzhou Tourism Association.
Slender West Lake and Dream of Red Mansions are closely related. According to Zhou Ruchang’s textual research, "The Flowing Stone Wall" is the prototype of Yee Hong Yuan, and both versions of the TV series A Dream of Red Mansions were shot in Slender West Lake. I have been thinking about how to create a dream of red mansions tourism products.
How to build cultural tourism products? If others are not successful, they will learn, and if others are not, they will copy. Before, there was a live performance of "Moonlit Night on the Spring River" in Slender West Lake, and the final effect was not good. The night tour launched by Slender West Lake in July last year was very popular and became an explosion, with four or five thousand people at ordinary times and seven or eight thousand people at weekends. Why can the night tour be successful? That’s a well-refined theme, which combines Tang poetry with Yangzhou, and it is popular, suitable for all ages, and an immersive carnival for everyone to enjoy. Of course, the IP of Slender West Lake is very strong. I’m also planning to develop a script story in the "Shek Pik Liu Fei" so that participants can eat red chamber food, wear red chamber costumes and participate in the red chamber story.
Department talks about deepening
Excavating the resources of A Dream of Red Mansions to further embody it.
Zhou Mingtao, Deputy Secretary of the Party Committee of Yangzhou Newspaper Media Group and Editor-in-Chief of Yangzhou Daily.
Yangzhou is "one city and three capitals", and it is inevitable that it will be handed over to A Dream of Red Mansions. Yangzhou is rich in cultural tourism resources, but not all cultural tourism resources should be vigorously developed. To find the one with more development value, the brand effect of Dream of Red Mansions itself is great. How to tap the resources of A Dream of Red Mansions, so that it can be further reflected in the construction of Yangzhou as a modern cultural and tourist city, is the value of this symposium. The media is also a bridge and link, and will spare no effort to track these topics and follow up the implementation and embodiment of experts and scholars’ suggestions.
Develop products, expand channels and build brands.
Xiao Jie, Chairman of Yangzhou Tourism Marketing Center Co., Ltd. and Executive Vice President of Yangzhou Tourism Association.
How to exert the effect of A Dream of Red Mansions in Yangzhou should first aim at market demand and meet the needs of mass consumption. Are we interested in the big projects or small products developed by ourselves? Are our parents, children and friends interested? If the market can’t accept it, it can only be exaggerated.
Secondly, take the integration of literature and tourism as the starting point. At present, the number of tourists in cultural sites is much higher than that in traditional scenic spots. A few years ago, we always felt that the cultural and sports venues were waiting for tourists, but now the situation has changed. In the final analysis, this is the result of adhering to cultural self-confidence in these years. Let cultural relics come alive, let history speak, and let cultural relics speak; At the same time, with the digital economy as the engine, the elements of modern fashion are added. The traditional scenic spots in the future are all engines of a new round. Everyone looks at the traditional Wuting Bridge, but young people may prefer to look at the changing Wuting Bridge.
We should fragment the elements of A Dream of Red Mansions and combine them with life scenes. In the era of mass consumption, young people are the main force and the parent-child tour. We must focus on the aesthetics of young people in order to survive. "Dream of Red Mansions" produces products, expands channels and builds brands, which can make "Dream of Red Mansions" a cultural brand shared by tourists and citizens.
Development should be more integrated.
Zhu Yuntao, Director of Innovation and Research Center of Yangzhou Cultural Tourism Bureau
To develop A Dream of Red Mansions, we should strengthen the sense of integration, break the boundaries between departments, projects, scenic spots and scenic spots, package them uniformly, and empower Yangzhou cultural tourism. There are many scenic spots about A Dream of Red Mansions in Yangzhou, but it’s a pity that it is still a single spot, and it has not gathered together. We should truly reflect the elements in A Dream of Red Mansions. A Dream of Red Mansions is about the romantic prosperity of Yangzhou, which is connected in series to dig deep into the connotation of the Red Mansion, launch the route of the Red Mansion, embody the brand of the Red Mansion and represent the overall brand of Yangzhou city. A dream of red mansions works broken circle, and the spirit of a dream of red mansions, it is exquisite, beautiful. We should make fine products and not destroy the brand of A Dream of Red Mansions.