219,900 yuan, Avita 07 listed, showing benchmark strength

Recently, the topic trendiness has continued to heat up, and many car companies have begun to embrace it, but the one that will seize the opportunity the most has to be Avita.

On September 26, it was officially listed and delivered upon listing. The new car provides three models each of pure electric and extended range power. Among them, the price range of pure electric models is 22.99-28 9,900 yuan, and the price range of extended range models is 21.99-27 9,900 yuan. From the official promotion, the extended range model is undoubtedly placed in a more important position.

Previously, Avita only had pure electric products in the market. The Avita 07 launched this time is the first pure electric range-extended dual-power model, and it is also the first model of Avita CHN’s strategic advancement. From many angles, Avita values this car. In order to promote the new car, Avita also invited well-known artist Yao Anna to be the global spokesperson of Avita 07, which will help the brand reach new heights.

Master handwritten design should be both beautiful and practical

Design has always been the most important label of the Avita brand. The Avita 07 also continues the family design language. The full and round closed front is equipped with exaggerated "C" LED daytime running lights on both sides, which gives people a great visual impact.

The overall lines on the side are quite smooth, especially a waistline running from the front fenders to the rear door handle makes the side look more slender. The raised rear windows and the raised lines below give the car a bit of muscle feel. The side windows use a water-cut hidden design, and with a flat B-pillar, the details are in place.

Compared to the other two models of Avita, the rear design of the Avita 07 is a return to the traditional SUV style. The slender and slender taillights on both sides are well recognizable with the luminous rear logo, and the bright black rear surround enhances the visual hierarchy of the rear. It is worth mentioning that the Avita 07 does not use a tailless window design like that, but a conventional tailwindow design.

The cockpit is full of texture, and intelligence is still the core selling point

The interior also continues the appearance of novelty and boldness. After entering the car, the first thing that comes into view is the four-screen layout, with a 15.4-inch floating central control screen, a 35.4-inch integrated remote screen, and two electronic exterior mirrors. The overall appearance is very sci-fi, which is also the consistent tone of the Avita brand.

I believe everyone has heard of Avita’s Hongmeng car machine strength. As one of the best car systems currently in use, under the empowerment of Huawei, Avita 07 has been upgraded to the latest HarmonyOS 4.0 smart cockpit, which realizes the deep integration of people + cockpit at the system level, allowing the smart cockpit to perceive the state of people and inside and outside the car.

Avita 07 has the longest wheelbase of 2940mm in the same class, and the total length that can be used in the car is as high as 3119mm. The rear seats can be reclined, turning into a 3-square-meter queen room in seconds. In order to improve the riding texture, Avita 07 not only launched a double zero-gravity seat, but also equipped with a unique British treasure speaker with 25 speakers in the same class.

Pure electric range extension dual power, as well as Taihang intelligent control chassis

As a brand that pursues driving, Avita’s product power has always been very attractive.

In terms of power, Avita 07 will provide extended-range and pure electric models. The extended-range version is equipped with a new generation of 1.5T extended-range dedicated engine, with an engine power of 115kW and an engine thermal efficiency of 44.39%. The maximum power of the two-wheel drive version is 231kW, and the maximum power of the four-wheel drive version is 362kW. The corresponding CLTC pure electric cruising range is 230km (two-wheel drive) and 220km (four-wheel drive) respectively.

The pure electric model also offers two-wheel drive and four-wheel drive versions, with maximum power of 252kW and 440kW respectively. It is also equipped with the Ningde era, and the pure electric battery life is 650 kilometers and 610 kilometers respectively.

In addition, in order to further optimize the handling experience, the Avita 07 is equipped with intelligent air springs, CDC dynamic damping and shock absorption, and REPS speed-varying electronic steering. With the front double fork arms and rear multi-link independent suspension, as well as lighter silicon-magnesium aluminum alloy materials, it balances the freedom of control and the comfort of the ride just right.

In addition, as one of the first models equipped with Huawei ADS 3.0, Avita 07 provides an end-to-end intelligent driving experience. The system realizes highly automated driving auxiliary features through advanced perception, decision-making and execution capabilities, making driving easier and more convenient.

Can Avita 07 capture the market?

In the new energy vehicle market, many automakers choose a single pure electric route, such as Tesla, NIO, etc., and many automakers choose a dual-power combination of pure electric + hybrid. Among them, Wenjie is currently one of the most successful pure electric + hybrid. From the current market perspective, Wenjie has indeed achieved good results with such a strategic approach.

As an important bearer of Changan Automobile’s electrification and intelligent transformation mission, Avita has been established in 2018 for 6 years. Previously, Avita only had pure electric models in the market. This time, the listing of Avita 07 makes up for Avita’s gap in the power market. It can be said that Avita 07 can become a "stirrer" in the pure electric + hybrid market whether it is based on price or product strength.

First of all, look at the price. The price of the Avita 07 extended-range model is 21.99-27 9,900 yuan, which is lower than the price of most popular luxury fuel vehicles. As for other extended-range models, the price is either too high or the brand premium is insufficient. For example, the price of Li Auto is more than 300,000 yuan, and the price of the world is also more than 250,000 yuan. Although these two brands have performed well in the extended-range car market, the higher price also makes many family consumers hesitant.

In terms of products, the advantages of Avita 07 are very obvious. The four-wheel drive version of the extended-range model accelerates by 4.9 seconds at full charge, and the fuel consumption is only 6.08L at a loss of 100 kilometers, which greatly solves the user’s mileage anxiety. In addition to power, Avita 07 also has self-developed Taihang intelligent control chassis, Hongmeng cockpit 4.0, dual-body die-casting + CTV battery body integration technology.

In general, the design, power performance and intelligent configuration of Avita 07 are all important advantages for it to participate in the market competition. In the opinion of Brother Guilu, Avita 07 will become the most popular model in the Avita brand in the future. However, in order to gain a place in the highly competitive market, Avita also needs to pay close attention to market dynamics and adjust its strategies flexibly to cope with the changing market environment.

summarize

As Avita’s latest and first model to offer an extended range version, the importance of Avita 07 to Avita is beyond doubt. With the launch of Avita 07, this new model equipped with dual power and Huawei ADS 3.0 and Taihang intelligent control chassis brings a luxurious and equal experience at a lower price, which will further deepen users’ awareness of Avita’s brand and products. (Wen Chen)